What is Collective Identity?

Collective Identity is factors which associate you with a particular group of those similar to you.
e.g. sharing a similar hair colour to someone can help you to associate with them from this factor and those who have similar attributes tend to stick together.

Examples of stereotypes:
Emos: Comes from "emotional" tend to dress in black, have bright hair and piercing and to lack motivation.

Nerds: Clever individuals who like comic books, reading and normally are associated with wearing glasses and being well dressed. They like being online and have many gadgets.

Identity

Identity is constructed by peoples stereotypical views based on peoples appearance, social class and self-presentation.
Youth portrayal in the media is usually negative, as youths get the blame for things such as the London riots.